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With Christmas just around the corner now is the time to give some thought to how you are going to gift your Corporate Clients.
I know that you want to make an impression but ask yourself one question ...'What kind of impression do you want to make'? Without your clients, simply put, you wouldn't have a business so you need to be sure that you get it right to ensure you will be long remembered. I'm sure you've heard the phrase 'It's the thought that counts', but keep this in mind, the thought only counts when you actually put some thought into the gift you are giving. Knowing that you have to get some-one a gift and getting them any old thing isn't thoughtful, it's easy. I think we all know what it is like to receive something that makes no sense to us. Sure, we are grateful and we say all the right things like 'Oh it's beautiful and thank you so much', but let's be honest, as appreciative as we may be, a lot of the time we are really wondering if that person actually took any time to think about us at all other than 'I must get that person a gift and that will do'! When you are personally involved with the people you are gifting it is easier to get it right but obviously it can be more difficult to gift a client that you only know within your business relationship; don't lose heart though because it is still more than possible to 'wow'your clients! One tip I have for you is to steer away from inanimate objects that will eventually be put inthe back of a cupboard somewhere never to be seen again. Instead try to find something that will tantalise at least one or more of your client’s senses. Another tip is to think about all the gifts you have received over your lifetime, now think about which ones captured your heart or are forever etched into your memory for one reason or another (in a good way!). I can almost guarantee that the things you remember were anything but lifeless or dull. Whenever I have been given beautifully scented soaps, oils, bath-salts etc... they instantly take me back to when I was a child and opening my birthday presents to find wonderful looking bubble-bath bottles in all shapes, colours and sizes and the aroma of them filling the air as mum poured them into mine and my sister's night–time bath. I even remember them all being lined up in a row and how appealing they all looked and how good they made me feel. It was magical! I'm not suggesting that you will necessarily take your client back to a moment in their childhood or that you should even try but our five senses are so powerful that by seducing your clients senses with something that smells incredible, tastes divine, feels sensational,looks beautiful or sounds like music to ones ears you are sure to make a lasting impressionin one way or another; you only have to try! So make sure you send your clients a very clear message this Christmas by taking the time to be thoughtful and gifting them in a way that expresses how much you value them. Give a 'wow' gift! -Angela Holland |